Studio

Post Mortem 2025
My Path as a Perfumer My journey as a perfumer has been one of deliberate, deterministic growth, with nearly every release serving as a test of new ideas—progressing from establishing a foundational identity, to productization (determining the optimal breakdown of what a product is), to exploring mass personalization and modularity, and finally to mastering pricing strategies and strategic scaling. Early Releases to Ghazali The initial phase was defined by cohesion—aligning scent, presentation, and vision with precision. Establishing the Profile: Releases such as Sapphire, Purple Sandalwood, Musk Rose, and Oud Motiya... Read more...
Wait Before You Wear It
Shared wisdom says you should let your perfume rest for a few days after it arrives. Here’s why: Shipping can shake your bottle and expose it to temperature changes, introducing microscopic air bubbles that temporarily disturb the blend. These bubbles can affect how volatile top notes evaporate, making the perfume smell sharper, flatter, or less integrated. Letting the bottle rest allows the bubbles to dissipate and the scent to regain its intended balance. The same applies to bespoke or freshly blended perfumes. When freshly made, the ingredients haven’t fully interacted.... Read more...
Packaging Revisited
I started my journey with moderate packaging. Those who joined early saw the simple box mailers, then printed paper boxes, followed by gift-wrapping paper, and most recently, some branded pouches. It wasn’t due to a lack of interest in packaging, but rather a conscious effort to allocate funds wisely. I chose to focus on delivering the most essential part of the experience without compromising on quality. Because no matter how fancy a box is, whatever it contains should be worth it. I wanted to work on the experience core first... Read more...
Eid Bundles & Free Shipping
It feels like the right time to share the Adha bundle—just in time for the season. Whether you're looking for a gift for friends or family, this is a great option that comes with considerable savings. Most importantly, 50% of sales from the bundles will go to charity. Also, at this point in my operation, I’m happy to offer free shipping on US orders over $100 and free UPS international shipping on orders over $600! 🎉 Hope this makes your shopping experience a little easier.  Thank you for your continued... Read more...
That Curated Section
You probably noticed an empty section of the website, called Curated. This is a section I plan to release exotic and truly artisanal pieces of aromatic collectibles.  The first one to make it to the list is an exotic civet paste that so aged, so vintage, so surreal, so... More curated items coming your way! Read more...
Discovery Sets
We all want others to experience our work, especially when it's something we consider as a potential career path. But beyond just sharing our creations, I wanted to emphasize the human aspect of this journey—building connections and fostering a sense of community. That’s when the idea of a "perfume train" came to mind. I’d send a free set of samples to one person, they’d try them out and send them to the next person on the train. There could be multiple trains running simultaneously, allowing people to experience and share... Read more...
ES - FP - AP
Here's a quick update. Thank God, some elkhaldi blends exist now in limited quantities at Arabian Parfums in the UK! New Collab with Faizal Privee! AmberChic. A breathtaking White floral blend with Oud only brother Faizal can pick! Read more...
A Few Updates
Through the grace of Allah, I’ve been fortunate to cross paths with generous and kind brothers—who connected with cidi Furqan of Arabian Parfums. By His will, I am now able to make my work available locally to artisanal perfume enthusiasts in the UK. Excitingly, elkhaldi has been shortlisted to be featured in the UK Vogue Spring Campaign for 2025! A new collaboration is in the works with Faizal Privee. I couldn’t stop talking to him about my Ambergris Spectrum—sent him a sample, and we started discussing the idea of creating something... Read more...